Use the filters below to find courses by subject area, general education attribute, or course level. You may also use the search bar to find courses by entering words in the subject area, title, or other criteria.
3720. Digital Media Analytics
3.00 credits
Prerequisites: DMD 2700; open to Digital Media and Design majors only, others with instructor consent. Recommended preparation: DMD 2710, 3730 and 1000-level STAT course.
Grading Basis: Graded
Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.