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2710. Social Media Business Applications

3.00 credits

Prerequisites: DMD 2700, which may be taken concurrently; open only to Digital Media and Design majors, others by instructor consent. Recommended preparation: DMD 1002 and 1102.

Grading Basis: Graded

Introduction to social media marketing, focusing on the platforms and strategies being employed by brands. This course does not fulfill requirements for any major in the School of Business.