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4120. Communication Campaigns and Applied Research

3.00 credits

Prerequisites: COMM 3000 or STAT 1000 or STAT 1100; open to juniors or higher. Recommended Preparation: COMM 1300, 3100 and 3300.

Grading Basis: Graded

Application of media, persuasion, and social change theories to the design of communication campaigns, including focus groups, interviews and other background research. Students will work with community organizations.