Course Search

Use the filters below to find courses by subject area, general education attribute, or course level. You may also use the search bar to find courses by entering words in the subject area, title, or other criteria.

3757. Strategic Brand Management

Also offered as: MKTG 3757

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.