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3625. Integrated Marketing Communications in the Digital Age

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are currently enrolled in COMM 4800 or MKTG 3625.

Grading Basis: Graded

Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace. May substitute for MKTG 3625 for business majors.