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Also offered as: MKTG 3454
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.