Use the filters below to find courses by subject area, general education attribute, or course level. You may also use the search bar to find courses by entering words in the subject area, title, or other criteria.
3454. Sales Management and Leadership
Also offered as: MKTG 3454
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.