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3454. Sales Management and Leadership

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are currently enrolled in MKTG 3454.

Grading Basis: Graded

Provides students with concepts and skills to understand and engage in sales force management, and to develop strong sales leadership abilities. Topics include strategic development of a sales force, sales teams, tactical development skills, and the integration with the rest of the organization to fulfill customer needs. Learning tools will include: participant interaction, role plays, work groups, and case studies. May substitute for MKTG 3454 for business majors.