Course Search

Use the filters below to find courses by subject area, general education attribute, or course level. You may also use the search bar to find courses by entering words in the subject area, title, or other criteria.

3452. Professional Selling

Also offered as: MKTG 3452

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.