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Also offered as: OPIM 3403
Prerequisites: OPIM or BADM 3401; Open only to non-business majors of junior or higher status.
Grading Basis: Graded
Discusses the concepts of gamification and how to apply design thinking in a business setting. This course is practically oriented with a focus of applying user interface (UI) and user experience (UX) design. Various gamification concepts are discussed including prototyping, iterative design, and digital platform implementation. The use of point systems, digital badging, and leaderboards to engage users will be investigated. Formerly offered as OPIM 3805.