Course descriptions

The marketing major provides business students with the analytical tools for the following strategic decisions for the firm: which markets and customers to serve, with which products and services, and how it will compete. Students study the management of customers, distribution channels, products and brands, communications, and pricing and the use of information for marketing decisions.

Bachelor of Science Requirements

Marketing majors are required to achieve a cumulative 2.0 grade point average for the total of all Marketing (MKTG) courses for which they have been registered at the University of Connecticut, excluding grades and credits for independent studies and internships. A letter grade of “C” or higher must be achieved in each individual course fulfilling the Digital Marketing and Analytics or Professional Sales Leadership concentrations.

Residence Requirement

In addition to the School of Business residence requirements for all majors, a Marketing major must complete MKTG 3208, 3260, and 3362 in residence at the University of Connecticut. Education Abroad courses may not be used to meet this requirement.

Required Major Courses

In addition to the courses outlined in the Common Body of Knowledge and Capstone Requirements, Marketing majors must take: MKTG 3208, 3260, 3362; and six credits consisting of two 3000-4000 level courses in marketing. A maximum of three (3) credits of MKTG 4891 or 4899 can be counted toward this requirement.

Optional Concentrations

Additionally, marketing majors may complete one concentration in either Digital Marketing and Analytics or Professional Sales Leadership. To complete a concentration in Digital Marketing and Analytics, a student must complete MKTG 3661, 3665, and one from MKTG 3757, 3452, 3625, or 4891, receiving a grade of “C” or better in each course. To complete a concentration in Professional Sales Leadership, a student must complete MKTG 3452, 3454, and 4892, receiving a grade of “C” or better in each course.

No Marketing major may count more than 22 Marketing credits beyond MKTG 3101 toward those credits presented for degree requirements.

Internships in Marketing

Students are urged to complete a Marketing internship during the summer of their junior year or during their Winter Intersession of their junior or senior year. The internship experience enables students to apply marketing theory in a real-world environment and helps students to better understand the specific sub-fields of marketing they can pursue upon graduation. Students work for advertising agencies, public relations firms, market research companies and sports/event management firms, and for firms engaged in professional selling. The Marketing Department assists students in identifying internship opportunities and Marketing Majors have the option of receiving academic credit for completing an approved internship as MKTG 4891.

Marketing Department


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