Business Administration (BADM)

1801. Contemporary Issues in the World of Business

Hours and credits by arrangement up to a maximum of 3 credits. May be repeated in different sections for up to three credits maximum. Prerequisite: Open to freshmen and sophomores; others with consent of instructor. May not be used to satisfy Junior – Senior level major requirements of the School of Business.

The world of business has changed. No longer can we refer to the cliche “business as usual.” Today’s business world is a complex, challenging and exciting place. Each section of this course will capture some aspect of that challenge and excitement. Students will be exposed to undercurrents that challenge and perplex today’s managers and executives around the globe. Students should consult the scheduling booklet for specific topics offered.

2710. Principles of Managerial Accounting

(Formerly offered as BADM 3710.) Three credits. Prerequisite: ACCT 2001; open only to non-Business students of sophomore or higher status. Not open to students who have passed or are taking ACCT 2101. May substitute for ACCT 2101 for students who enter the School of Business.

A survey of internal reports to managers for use in planning and controlling operating systems, for use in decision-making, formulating major plans and policies, and for costing products for inventory valuation and income determination.

2891. Foreign Study Internship

One to six credits. Hours by arrangement. Prerequisite: Consent of Associate Dean for Undergraduate Programs required. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).

Provides students the opportunity to be engaged in meaningful professional activity without the expectation of a significant level of prior academic experience in business.

2893. Foreign Study

Credits and hours by arrangement. Prerequisite: Consent of the Associate Dean is required prior to the student’s departure. With a change in content, may be repeated for credit.

Special topics taken in a foreign study program.

3201. Intermediate Accounting I

Three credits. Prerequisite: ACCT 2101 or BADM 2710; ECON 1200, or ECON 1201 and 1202; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking ACCT 3201. May substitute for ACCT 3201 for students who enter the School of Business.

An in-depth study of financial accounting, giving particular emphasis to balance sheet valuations and their relationship to income determination.

3202. Intermediate Accounting II

Three credits. Prerequisite: BADM 3201 or ACCT 3201; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking ACCT 3202. May substitute for ACCT 3202 for students who enter the School of Business.

A continuation of BADM 3201.

3234. Opportunity Generation, Assessment, and Promotion

(Formerly offered as BADM 3741.) Three credits. Prerequisite: Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MGMT 3234. It is highly recommended that students take BADM 3740 or MGMT 3101 and ACCT 2101 or BADM 2710 prior to BADM 3234.

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground.

3235. Venture Planning, Management, and Growth

(Formerly offered as BADM 3742.) Three credits. Prerequisite: BADM 3234 or MGMT 3234. Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MGMT 3235. It is highly recommended that students take BADM 3740 or MGMT 3101 and ACCT 2101 or BADM 2710 prior to BADM 3235.

An exposure to multiple facets of starting and managing new ventures in a very hands-on fashion. The course involves an integration of business skills that are required for preparing and pitching new business plans.

3252. Corporate Social Impact and Responsibility

Three credits. Prerequisite: Open only to non-business students of junior or higher status. Not open to students who have passed or are taking BLAW 3252 or HRTS 3252.

Social impact and human rights implications related to global operations of multinational corporations; regulatory environment and competitive contexts that govern responsible business conduct on a global scale, how to navigate regulatory mandates and design social responsibility strategies to increase a firm’s reputation, reduce costs, and improve its competitive positioning while respecting human rights principles.

3254. Business Solutions to Societal Challenges

Three credits. Prerequisite: Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking BLAW 3254 or HRTS 3254.

Market-based solutions to social and human rights challenges; how companies create value both for society and business, including role of for-profit businesses as agents for positive social impact in changing legal, regulatory, policy, and market environments. Regulatory and business strategies for long-term economic viability, sustainability, and human rights. Social innovation, statutory benefit corporations, corporate social certifications, social investment, shared value, strategic philanthropy, and business opportunities serving emerging markets.

3260. Federal Income Taxes

Three credits. Prerequisite: ACCT 2001; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking ACCT 3260. May substitute for ACCT 3260 for students who enter the School of Business.

A study of the underlying concepts of federal income taxation. Emphasis on the impact of taxes on business decisions.

3274. Real Estate Law

Three credits. Prerequisite: BLAW 3175 or BADM 3720; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking BLAW 3274. May substitute for BLAW 3274 for Business majors.

Examination of the legal and ethical aspects of real estate interests, transactions, zoning, and land use. A study is made of present and future land interests, non-possessory interests, fixtures, liens, co-ownership of real estate, residential and commercial landlord-tenant relationships, multi-unit real estate interests, real estate brokerage and fair housing, transfer and financing methods, environmental law, and taxation of real estate transactions.

3370. Global Marketing Strategy

Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are currently enrolled in MKTG 3370. May substitute for MKTG 3370 for Business majors.

A study of the marketing concepts and analytical processes used in the development of programs in international markets. Emphasizes comparative differences in markets, marketing functions, and political considerations. It includes the application of a systems approach to the evaluation of opportunity and to the solution of major global marketing problems. Emphasis is placed on the analysis and synthesis of marketing programs to determine the appropriate marketing mix for various international business enterprises.

3452. Professional Selling

(Formerly offered as BADM 3752.) Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are currently enrolled in MKTG 3452. May substitute for MKTG 3452 for Business majors.

Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies, and the use of technology to manage a portfolio of sales opportunities. Learning tools will include: participant interaction, role plays, work groups, and case studies.

3454. Sales Management and Leadership

(Formerly offered as BADM 4754.) Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are currently enrolled in MKTG 3454. May substitute for MKTG 3454 for Business majors.

Provides students with concepts and skills to understand and engage in sales force management, and to develop strong sales leadership abilities. Topics include strategic development of a sales force, sales teams, tactical development skills, and the integration with the rest of the organization to fulfill customer needs. Learning tools will include: participant interaction, role plays, work groups, and case studies.

3625. Integrated Marketing Communications in the Digital Age

Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are currently enrolled in COMM 4800 or MKTG 3625. May substitute for MKTG 3625 for Business majors.

Provides students an understanding of the design, coordination, integration, and management of marketing communications. Students develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace

3660. International Business Law

Three credits. Prerequisite: BLAW 3175 or BADM 3720; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking BLAW 3660. May substitute for BLAW 3660 for Business majors.

Designed to acquaint the student with international business law and with the legal and ethical environment of conducting international business. In examining the legal considerations involved in doing business internationally, this course explores the law surrounding international dispute resolution, the international sale of goods, international intellectual property law, and other issues. Also explores the legal system of selected foreign countries, major treaties and international entities such as the North American Free Trade Agreement, the World Trade Organization, the European Union, and related topics.

3661. Marketing and Digital Analytics

Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MKTG 3661. May substitute for MKTG 3661 for Business majors.

Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail forecasting, direct marketing effectiveness, analytics for web and social media engagement, and search. Students gain hands on computer-based experience in analyzing data.

3665. Digital Marketing

(Formerly offered as BADM 3755.) Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MKTG 3665. May substitute for MKTG 3665 for Business majors.

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives.

3673. Business Organizations and Governance

Three credits. Prerequisite: BLAW 3175 or BADM 3720; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking BLAW 3673. May substitute for BLAW 3673 for Business majors.

Examination of the legal aspects of managing and financing partnerships, corporations, and other business organizations. In the study of these organizations, emphasis is placed on ethics and social responsibility, public policy issues concerning their activities, management of various types of financial risk, and the roles and fiduciary duties of professional service providers (such as accountants, asset managers, investment bankers, and risk managers). Securities, banking, and derivatives regulation, capital adequacy, mergers and acquisitions, and corporate governance, among other areas, are covered.

3678. Intellectual Property Law and Ethics in the Digital Age

Three credits. Prerequisite: BLAW 3175 or BADM 3720 or DMD 1000; open only to non-Business students of junior or higher status. Not open for credit to students who have passed or are taking BLAW 3678. May substitute for BLAW 3678 for Business majors.

Examination of the legal and ethical environment of intellectual property with a particular focus on its application to the production, protection, and use of digital media for private and professional purposes. Major ethical theories will be introduced and applied to digital media and technology firms. The application of intellectual property law as it pertains to various business areas such as marketing, media, sports, visual and performing arts will be examined. Freedom of expression, privacy, plagiarism, defamation, and commercial speech will also be explored. Covers related aspects of advertising, Internet law, and the global legal implication of digital media use.

3681. Legal Aspects of Entrepreneurship

Three credits. Prerequisite: BLAW 3175 or BADM 3720 or DMD 1000; open only to non-Business students of junior or higher status. Not open for credit to students who have passed or are taking BLAW 3681. May substitute for BLAW 3681 for Business majors.

Focuses on legal issues affecting new and growing businesses. Topics include choosing a legal form for the business, raising money and securities regulation, mergers, acquisitions, and liquidation. Also covers protecting intellectual property, employment, consumer protection, sales contracts and liability. In addition legal aspects of distribution, e-commerce, establishing a presence in a foreign market and environmental law are studied.

3720. The Legal and Ethical Environment of Business

Three credits. Prerequisite: Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking BLAW 3175. May substitute for BLAW 3175 for Business majors.

The meaning of law and the structure of the legal and regulatory system are studied with a view toward the impact of law upon the operation of global business. Key philosophies of ethics and social responsibility are examined through the lens of stakeholder analysis and other analytical tools. Examination of the institutional foundations of law including court systems, court procedures, and constitutional law. The application of law to shape the legal environment of business through government regulation and legal liability is examined through exploration of tort and product liability, worker protection, and business organization law.

3730. Financial Management

Three credits. Prerequisite: ACCT 2001; ECON 1200 or both 1201 and 1202; MATH 1070Q, 1071Q, 1125Q, 1126Q, 1131Q or 1151Q; STAT 1000Q or 1100Q; open only to non-Business students of junior or higher status. Will not substitute for FNCE 3101 for students who enter the School of Business. Not open for credit to students who have passed or are taking FNCE 3101. May not be used to satisfy Junior-Senior level major requirements of the School of Business.

An introductory examination of how a business plans its needs for funds, raises the necessary funds, and invests them to attain its goals.

3740. Managerial and Interpersonal Behavior

Three credits. Prerequisite: Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MGMT 3101. Will not substitute for MGMT 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.

Topics covered include individual work motivation, interpersonal communications in organizations, team building and group processes, leadership, decision-making, and understanding and managing cultural diversity. Classes will emphasize interpersonal and leadership skill-building through the inclusion of exercises which rely on active participation of class members.

3750. Introduction to Marketing Management

Three credits. Prerequisites: ACCT 2001; ECON 1200 or both 1201 and 1202; ENGL 1010 or 1011 or 2011; MATH 1070Q and 1071Q or MATH 1131Q and 1070Q/1132Q or MATH 1125Q, 1126Q, and 1132Q/1070Q; and STAT 1000Q or 1100Q; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MKTG 3101. May substitute for MKTG 3101 for Business majors.

An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality.

3753. Entrepreneurial Marketing

Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MKTG 3753. May substitute for MKTG 3753 for Business majors.

Focuses on the key marketing concepts and practices relevant to entrepreneurial ventures when introducing new products and services. It focuses on the assessment of market potential, marketing strategies and decisions in the context of limited resources and conditions of risk and market uncertainty, and the role of marketing in the commercialization process. Attention is given to product, pricing, promotion, and distribution decisions, and customer relationship management to co-create value with the customer.

3757. Strategic Brand Management

Three credits. Prerequisite: MKTG 3101 or BADM 3750; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking MKTG 3757. May substitute for MKTG 3757 for Business majors.

Provides students an understanding of customer behavior in relation to marketing strategies in building, leveraging, and enhancing brand equity and formulating strategic brand decisions, such as positioning and designing brands, building and leveraging brand community, measuring brand assets and brand performance, managing global brands, providing brand stewardship, and managing brand extensions. Provides concepts and perspectives relevant for any market offering (public/private, profit/nonprofit, commercial/noncommercial). Students will conduct a brand assessment project – a brand equity audit or brand marketing plan.

3760. Business Information Systems

Three credits. Prerequisite: Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking OPIM 3103. Will not substitute for OPIM 3103 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.

Introduction to the information needs of managers, the structure of the information systems required to fill these needs, systems development, and business computing technology. Also covers selected management applications within the major business functions.

3761. Operations Management

Three credits. Prerequisite: Open only to non-Business students of junior or higher status. Not open to students who have passed or are taking OPIM 3104 or MEM 2221. Will not substitute for OPIM 3104 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.

Introduction to the fundamentals of engineering management: the tasks of planning and controlling activities that have a technological component; the human element in production, research, and service organizations; and the stochastic nature of management systems. Extended coverage of technology management and value innovation.

4070W. Effective Business Writing

One credit. Prerequisite: MGMT 3101 or MKTG 3101 or FNCE 3101; ENGL 1010 or 1011 or 2011; open only to Business majors of junior or higher status. Not open to students who have successfully completed BADM 4075W or MGMT 3070W.

Techniques to improve written business communication skills with focus on early-career writing tasks such as reports to supervisors, sales proposals, documentation of business policies, responses to complaints, general business letters, and memos.

4075W. Business Communications

Three credits. Prerequisite: Open only to Business majors of junior or higher status; ENGL 1010 or 1011 or 2011. Not open to students who have successfully completed BADM 4070W or MGMT 3070W.

Techniques for improving professional writing and oral communications skills and ways in which visual communications, document design, and use of workplace technologies shape the message.

4243. Assurance Services

Three credits. Prerequisite: BADM 3202 or ACCT 3202; open only to non-Business students of junior or higher status. Not open to students who have passed or are taking ACCT 4243. May substitute for ACCT 4243 for students who enter the School of Business.

Focuses on issues relevant to the public accounting profession, such as legal liability and ethics, audit risk analysis, planning of audit engagements, audit reports, and other assurance services and reports. Students will learn to think critically about issues facing the accounting profession, primarily by analyzing cases and completing a number of individual and group
research projects.

4891. Field Study Internship

One to six credits. Hours by arrangement. Prerequisite: Open to juniors or higher status; consent of the Associate Dean for Undergraduate Programs required. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).

Provides students with an opportunity for field work relevant to one or more major areas within the School. Students will work under the supervision of one or more professionals in the specialty in question. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report, submitted by the student.

4892. Practicum in Professional Sales

Three credits. Hours by arrangement. Prerequisite: Completion of BADM 3750 and consent of instructor; open only to non-Business students of junior or higher status. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).

Provides students with an opportunity for supervised field work in professional sales. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report submitted by the student.

4893. Foreign Study

Credits and hours by arrangement, up to a maximum of six credits. Prerequisite: Open to juniors or higher; consent of the Associate Dean for Undergraduate Programs is required.

Special topics taken in a foreign study program.

4895. Special Topics

Credits and hours by arrangement. Prerequisite: Announced separately for each offering; open only to non-Business students of junior or higher status; consent of the Associate Dean for Undergraduate Programs is required. With a change in content, may be repeated for credit. May not be used to satisfy Junior-Senior level major requirements of the School of Business.

Classroom course in special topics in business administration as announced in advance for each semester.

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